INSTITUTIONAL DISTANCE AND ENTRY MODE: HOW DO EMERGING-MARKET MULTINATIONAL COMPANIES OVERCOME COMPETITIVE DISADVANTAGES IN A DEVELOPED MARKET? A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in Business Administration By Ru Shiun Liou National Taiwan University.
International marketing assignment on: Global Market entry strategies of McDonald’s. The report is about Global Market Entry of McDonald’s. McDonald’s is a global fast food restaurant chain. The various kinds of market entry strategies include export, licensing, strategic alliances and direct investments. These strategies have been.