Using example to analyse the five philosophies of marketing. Essay by forchine, University, Master's, B-. The brief meanings of marketing management philosophies. The production concept is one of the oldest concepts in business. It holds that consumers will favor products that are available and highly affordable. Therefore, management should focus on improving production and distribution.
Advertising management and philosophies. Marketing Management is a business self-control which is aimed at the practical application of marketing tactics and the supervision of a firm’s marketing methods and actions. Rapidly growing forces of globalization include compelled firms to market past the region of their home country making.