Market Segmentation Essay Sample. Kensington Institute Indonesia. Market Segmentation is the process of dividing a market into direct groups of buyers who might require separate products or marketing mixes. There are several major bases for segmenting the market; they are geographic, demographic, psychographic and behavioral variables.
Market segmentation is the division of a market into different types of customers with particularly similar needs and product or service requirements. In other word, market segmentation is the partition of a mass market into particular and different groups or segments, each of which have common characteristics and needs and display similar responses to marketing actions. Market segmentation.