My personal reasoning behind my ideas was that at the moment in undergraduate teaching - there is a great focus on traditional marketing, and not nearly enough on new forms of media such as the social media development, and having looked at the (grim) job market - social media is where the jobs seem to be. So I thought by choosing this as my topic it would develop me into a career within this.
A List of Great Sample Dissertation Topics in Marketing. Your dissertation project should contribute to your area of study. Do not try to move heaven and earth, since you time and resources are rather limited. However, you need to add something new to make your dissertation notable among all the other existing works. To choose a great topic for.