The information you select to review and analyze should come from trustworthy and authentic sources. It is important since it makes you aware of the conducted research and helps you stay focused to find out new angles to look at your own marketing dissertation. Methodology. In your marketing dissertation it is a crucial chapter. In this part.
Example Marketing Dissertation Topic 2: Branding and consumer behaviour - A comparative analysis of Pepsi and Coke. Topic Description :With constant changes of choices in consumers, a separate investigation now popularly known as consumer behaviour analysis was devised during the early 1960’s.Keeping a keen watch on the consumer comportment, one out of two premier global cola giant.