The marketing mix definition is simple. It is about putting the right product or a combination thereof in the place, at the right time, and at the right price. The difficult part is doing this well, as you need to know every aspect of your business plan. As we noted before, the marketing mix is predominately associated with the 4P’s of.
Marketing: Approaches, Meaning, Definition and Features! Management process comprises of five M’s i.e. men, money, materials, machines and markets. Marketing is the last component of this chain. The success of a business enterprise lies not only in production, but mainly in successful marketing. Production of goods and services has no meaning.