If the product is of low quality, all marketing efforts will fail. A nice packaging, attractive promotion or even a lower price of competitors cannot replace quality. The successful marketing strategy is the one that has all elements balanced. This is the only way to attract customers and hold them in a long-run.
The group of goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame.A company's marketing objectives for a particular product might include increasing product awareness among targeted consumers, providing information about product features, and reducing consumer resistance to buying the product.