Marketing Plan Final Phase Essay example. Marketing Plan: Final Phase When a company decides to introduce a new service or product they cannot just simply make it. There is much planning that goes on with creating and introducing the new product or service. There is planning, budgeting, a marketing mix, marketing research, and so much more.
Marketing Strategy and Mission Statement. Planning is an important component of every business. Designing a plan begins with a deep analysis of an organization’s internal and external environment. The situational analysis helps the business determine its existing resources, strengths, and capabilities compared to those of its customers.