Foreign market entry strategy is an important strategic decision for international business units. The choice of foreign market entry strategy is to be made very cautiously as it has long-term implications and it cannot be easily reversed. The future growth of international business unit depends upon the right mode of entry into foreign market. There are three main modes of entry into foreign.
Market Entry Strategy .Market entry Strategy Glitter is a local company which is currently dealing with fashion accessories, wedding planning and advertising. The company wants increasing its sales by introducing new and modified products on the market. Executives constantly look at new market entry opportunities as a way to generating rapid.