Components Of Modern Marketing Information Systems. Marketing Information System Management devoted most of its attention to managing money, materials, machines, and men. Less attention to the fifth critical resource of the firm: information.How can management learn about: Changing customer wants New competitor initiatives New modes of distribution, and so on?
Information systems can be built to act as the foundation for a company's sales and marketing. For example, management can create an email marketing campaign right in the system that give it a date and time for it to execute. This process can be done with a variety of marketing, from newsletters to social media posts.