Students generally complete a PhD in marketing within 4-5 years. Students must take 48 hours of coursework, including marketing theory, statistics and research methods. Students complete an independent research project during their first two summers, and must pass a comprehensive exam.
Marketing is where you go when you want to know more about your customer. While management studies the people inside a company, and finance studies the numbers in the checkbook, marketing is the study of the people who have the biggest impact on the bottom line: your customers.