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Journal of Marketing Research (JMR) is a bimonthly, peer-reviewed journal that strives to publish the best manuscripts available that address research in marketing and marketing research practice. JMR is a scholarly and professional journal. It does not attempt to serve the generalist in marketing management, but it does strive to appeal to the.
MARKETING RESEARCH Marketing Research is defined as the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation or problem facing an organization. Research is a one-time job while MIS is a continuous process. Three major steps of the research process are planning, gathering data and.
Methods of marketing now include market research, motivational research, and other means of determining consumer acceptability of a product before the producer decides to manufacture and market it on a large scale. Market research, often conducted by means of telephone interviews with consumers, is a major industry in itself, with the top 50 U.
Contents-based marketing activities are already being implemented around the world for years. This paper aims to be one of the first academic researches to look into this trending marketing strategy and tactics with input from the experts in the field, involv-ing with content marketing, or to consider implementing content marketing in the near.
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Client’s testimonials on satisfaction will be well documented and used to market the facility to other potential clients. Through regular marketing campaigns, the facility will aim to make a brand that will be unrivalled due to quality service provision. Marketing campaigns are an effective way to penetrate the market (Gospe 2008).
The aim of the International Journal of Market Research (IJMR) is to be the leading and authoritative source of information about excellent practice and new thinking in market research worldwide. As such, the IJMR provides a forum for practitioners and others to share and discuss all aspects of research: applications, methodologies, new.